Verified customer review platforms compared
Trustpilot, Avis Vérifiés, Trusted Shops, Judge.me, Avis Garantis, Custplace, King-Avis, Yotpo, Loox and le Guide Henri, compared on prices, commitment, features and in-store reviews.
Prices and features collected from the vendors' websites (pricing pages, app listings, help centres): Trustpilot (business.trustpilot.com/pricing, /plans ; help.trustpilot.com), Judge.me (apps.shopify.com/judgeme ; judge.me/pricing), collected on October 19, 2026 and October 21, 2026 and November 2, 2026 ; Avis Vérifiés (en.verified-reviews.com), Trusted Shops (business.trustedshops.com/pricing), Avis Garantis (societe-des-avis-garantis.fr/tarifs), collected on October 19, 2026 and October 21, 2026 ; Custplace (fr.custplace.com/business/tarifs), King-Avis (king-avis.com/fr/page/tarifs), Yotpo (yotpo.com/pricing), Loox (loox.io/pricing), collected on October 22, 2026. Public entry offers, prices excluding VAT, which may have changed since. “—”: information not found.
What is a verified customer review?
A verified review is linked to proof: most often a real order, as the invitation to leave a review is only sent after the purchase. The NF ISO 20488 standard governs how online reviews are collected, moderated and published: author identification, no filtering by rating, rejection reasons defined in advance, dates kept. Platforms then differ by price, commitment and what they display on the merchant's website.
Prices and plans
Free plan, entry price, commitment, and modules for PrestaShop, WooCommerce and Shopify. Trustpilot and Trusted Shops require a 12-month commitment; le Guide Henri requires none.
| le Guide Henri | Trustpilot | Avis Vérifiés | Trusted Shops | Judge.me | Avis Garantis | Custplace | King-Avis | Yotpo | Loox | ||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Free | Paid | ||||||||||
| Free | 40 orders/month | 50 invitations/month | no | no | unlimited | 30-day trial | no | 30-day trial | 50 orders/month (Shopify) | up to 500 orders | |
| Entry price | €0 | €20 excl. VAT/month | $99/month | on quote | quote + €99 | $15/month | €29/month | €49/month | €249/year (Gold, all options) · Silver €119 | $89/month | $49.99/month (300 orders) |
| Commitment | none | 12 months prepaid | — | 12 months | none | none | 12 months prepaid | 12 months prepaid | — | none | |
| PrestaShop / WooCommerce | ✓ / ✓ | ✓ / ✓ | ✓ / ✓ | ✓ / ✓ | ✗ / ✗ (closed in 2025) | ✓ / ✓ | ✓ / display widget only | ✓ / ✓ | ✗ / ✓ | ✗ / ✗ | |
| Shopify | ✗ | ✓ | — | — | ✓ | ✓ | ✓ | ✗ | ✓ | ✓ | |
Features, tool by tool
Product reviews, photos, replies, AI-drafted replies, mediation, proof shown, import and export, Google stars, branding and standard.
| le Guide Henri | Trustpilot | Avis Vérifiés | Trusted Shops | Judge.me | Avis Garantis | Custplace | King-Avis | Yotpo | Loox | ||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Free | Paid | ||||||||||
| Product reviews | collected | displayed | paid add-on | ✓ | Premium plan | free | ✓ | ✓ | ✗ | ✓ | ✓ |
| Photos | collected | displayed | — | — | — | free | Starter+ plan | — | ✗ | ✓ | free |
| Text messages (SMS) | ✗ | per unit | — | — | — | ✗ | ✓ | — | ✗ | ✓ | — |
| Reply to reviews | ✗ | ✓ | ✓ | ✓ | ✓ | free | ✓ | ✓ | paid | ✓ | ✓ |
| AI-drafted reply | ✗ | via MCP | Premium+ plans | ✓ | add-on on quote | paid | included | — | ✗ | on quote | paid |
| Private mediation | ✓ | — | — | buyer protection | ✗ | ✓ | — | rating “negotiation” (paid) | — | — | |
| Level of proof per review | ✓ | — | — | — | — | — | — | ✗ | — | — | |
| Review import | ✓ | — | — | — | free | ✓ | — | on request | ✓ | — | |
| Full export, photos included | ✓ | — | — | — | — | — | — | CSV | — | — | |
| Google stars (rich snippets) | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | — | ✓ | free | |
| Display widgetsi | 40 badges + 6 widgets | 9 (Plus, $319/month) · 21 (Premium, $799/month) | — | — | — | — | — | — | — | — | |
| Widget customisationi | full, every colour | advanced: Premium, $799/month | — | — | full: Awesome, $15/month | — | — | — | — | — | |
| Google Shopping | ✗ | — | ✓ | Pro plan | paid | Starter+ plan | ✓ | ✗ | ✓ | paid | |
| A/B testing of email subjects | ✗ | ✓ | — | — | — | — | — | — | ✗ | — | — |
| Remove our branding | ✗ | ✓ | — | — | — | — | — | — | ✗ | — | — |
| Official MCP | ✗ | ✓ | third-party only | — | — | third-party only | — | — | ✗ | — | — |
| Standard | NF ISO 20488 compliant | — | AFNOR NF522 certified | — | — | claimed | AFNOR NF522 certified | — | — | — | |
In-store reviews by QR code
Collecting reviews at a shop counter with a QR code: printable materials, author verification, and telling unprompted reviews apart from verified purchases.
| le Guide Henri | Trustpilot | Avis Vérifiés | Trusted Shops | Judge.me | Avis Garantis | Custplace | King-Avis | Yotpo | Loox | |||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Free | Paid | |||||||||||
| Collection QR code | ✓ | paid plans (1 to 50 codes) | mentioned, plan not specified | — | free | — | mentioned, plan not specified | ✗ | — | — | free | |
| Printable materials | PNG, SVG, PDF counter card | — | — | — | PNG only | — | — | ✗ | — | — | PNG only | |
| One QR code per location | ✓ | — | — | — | — | — | — | ✗ | — | — | — | |
| QR code per product | ✗ | — | — | — | ✓ | — | — | ✗ | — | — | ✗ | |
| Email confirmation before publication | ✓ required | — | — | — | to be “verified” | — | — | ✗ | — | — | ✗ | |
| QR review told apart from verified purchase | ✓ “Unprompted review” | unverified (third-party source) | — | — | unverified | — | — | ✗ | — | — | ✗ | |
| Anti-abuse limits | ✓ | — | — | — | ✗ | — | — | ✗ | — | — | — | |
The tools compared
le Guide Henri
Free up to 40 orders a month, with no commitment: invitation after every order, store reviews, product reviews and photos collected, level of proof on every review, mediation, import and full export, Google stars, a QR code and counter card per location. On the paid plan, from €20 excl. VAT a month: public replies, product reviews and photos displayed, reminders, text messages, emails in your branding, MCP. PrestaShop 1.7 to 9 and WooCommerce modules, collection compliant with NF ISO 20488.
Trustpilot
The best-known review platform. Free up to 50 invitations a month, then from $99 a month with 12 months prepaid. Product reviews as an add-on, AI-drafted replies in Premium plans and above, QR codes in paid plans. PrestaShop and WooCommerce modules; MCP only through third parties.
Trustpilot alternativeAvis Vérifiés
French provider certified AFNOR NF522, on quote. Product reviews, AI-drafted replies, Google Shopping distribution. PrestaShop and WooCommerce modules.
Avis Vérifiés alternativeTrusted Shops
Trust label with buyer protection, on quote with a €99 fee and a 12-month commitment. Product reviews in the Premium plan, Google Shopping in the Pro plan, AI-drafted replies as an add-on. PrestaShop and WooCommerce modules.
Trusted Shops alternativeJudge.me
Free, unlimited reviews on Shopify, paid plan from $15 a month. Free product reviews and photos, review import, QR code per product. Its PrestaShop and WooCommerce extensions closed in 2025.
Judge.me alternativeAvis Garantis
From €29 a month for 200 orders, no commitment, after a 30-day trial. Product reviews, photos in the Starter plan and above, text messages, mediation, AI-drafted replies included, review import. PrestaShop and WooCommerce modules.
Avis Garantis alternativeCustplace
French review and local reputation platform, AFNOR NF522 certified. E-commerce plan at €49 excl. VAT a month, billed annually, for 200 review requests a month: product reviews, widgets, stars in Google Shopping, long-term reviews. PrestaShop module; on WordPress, only a display plugin published in 2021. Satisfaction surveys in the Premium plan at €125 excl. VAT a month, designed for local businesses.
Custplace alternativeKing-Avis
Swiss merchant-rating service for PrestaShop and WooCommerce, at €119 a year (Silver) or €249 a year (Gold), after a 30-day trial. It collects a rating of the shop, and that is all: no product reviews (announced since 2018), no photos, no text messages, no QR code, no Google Shopping, no AI. Public replies and rating “negotiation” only in the paid plans; CSV export.
King-Avis alternativeYotpo
US review and loyalty platform. Free up to 50 orders a month on Shopify; direct, from $89 a month for 500 orders (Starter), $169 for Pro, Premium on quote. Product reviews, photos and videos, SMS reminders, Google Shopping, AI-suggested replies on quote. WooCommerce plugin, no PrestaShop module.
Yotpo alternativeLoox
Shopify app for reviews with photos and videos. Free up to 500 orders, then $49.99 a month for 300 orders and $50 per additional 300 orders. Offers discounts in exchange for photo reviews. AI, video, Google Shopping and API in the paid plan. No PrestaShop module and no WooCommerce plugin.
Loox alternative
Key takeaways
- le Guide Henri is free up to 40 orders a month with no commitment, whereas Trustpilot and Trusted Shops require 12 months.
- le Guide Henri shows the level of proof of every review: verified purchase, by invitation, unprompted review or imported from another platform.
- Full review export, photos included, is free at le Guide Henri: you can leave with your data.
- In store, le Guide Henri provides a QR code and a counter card per location, free of charge, with mandatory email confirmation.
Method and sources
Each value comes from the vendor's pricing page, app listing or help centre, checked on 19 and 21 October 2026. “—” means the information was not found; “✗” means the feature does not exist. Dollar prices are those shown by the vendor. le Guide Henri is shown in two columns: free plan and paid plan.
Sources: business.trustpilot.com/pricing · business.trustedshops.com/pricing · societe-des-avis-garantis.fr/tarifs · apps.shopify.com/judgeme · judge.me/help · en.verified-reviews.com/afnor · support.google.com/business · fr.custplace.com/business/tarifs · king-avis.com/fr/page/tarifs · yotpo.com/pricing · apps.shopify.com/loox