Everything le Guide Henri does, line by line.
Each line shows what is included in the free and in the paid plan.
Attribution survey
“How did you hear about us?”, asked on the order confirmation page. Open to everyone since 18 October 2026.
Questions7 lines
Shadow DOM widget, in your store's font, accessible (ARIA).
Single choice, multiple choice, free text, suggested input, NPS, date.
A sub-question depending on the answer.
24 categories, one switch per question.
- Français
- English
- Deutsch
- Español
- Italiano
- Nederlands
- Português
- Polski
- Svenska
- Dansk
- Norsk
- Suomi
- 日本語
- 한국어
Shared base of sources.
Targeting3 lines
New or returning, country, products, categories, brands.
“Until answered” or “on every order”, at most 3 questions per order.
From 1 h to 24 h, off by default; text messages billed per unit.
Analytics7 lines
Previous period, last year, before reclassification.
The channel the customer declares, against the measured channel.
Rules also apply to future answers.
Response rate, share of “Other”, position bias, suspicious answers.
Integrations and data7 lines
Signed webhook, Slack, Klaviyo, Brevo, Mailchimp, Omnisend, Segment, Triple Whale, Google Sheets, Looker Studio, Excel.
GTM, GA4, Matomo, Meta, TikTok, Pinterest, Snapchat, Klaviyo, Brevo, Omnisend.
The email address is never stored in plain text.
Post-purchase reviews
The invitation goes out after every e-commerce order. The review carries the “Verified purchase” label.
Collection9 lines
The heart of the product.
In the customer's time zone.
Invitation, reminders and review form in each customer's language.
- Français
- English
- Deutsch
- Español
- Italiano
- Nederlands
- Português
- Polski
- Svenska
- Dansk
- Norsk
- Suomi
- 日本語
- 한국어
Fits in a text message.
Never published automatically.
Whatever the rating: no review gating.
Billed per unit.
Trust9 lines
Verified purchase · By invitation · Unprompted review · Imported from another platform.
Shows what the rating is worth.
Three dates, permanent identifier, chronological order, closed list of rejection reasons, no filtering by rating.
Personal data, IBANs, links, insults in 6 languages. Never rejects, never reads the rating.
As soon as they are published.
By the merchant and by the public, closed list of reasons.
With no time limit.
The review stays published.
30 watched words, visible hold reasons.
Display10 lines
Overall and last-12-months rating, filters and sorting, commitments, medals.
Logo, description, address and map, social networks.
Shapes, colours, side and size can be set on the free plan. Native JS, shadow DOM, no dependency.
Rich snippets.
Never “no reviews yet”.
Collected and kept on the free plan; the whole history is displayed on the paid plan.
Photo display and moderation.
For reviews linked to an order.
Your branding5 lines
Logo, colour, copy, sender name, reply-to address.
On the public page and the review form.
Widgets, badge, emails.
Measured on the submission rate, not the open rate.
Square, story, banner.
Data and AI4 lines
Photos included.
About fifty achievements in 12 families.
Read, reply.
lister_avis, resume_reputation, repondre_a_un_avis; replies as drafts, to approve.
In-store reviews
Separate from online orders: a QR code at the counter. The review is published as an “Unprompted review”, distinct from a verified purchase. One QR code and one counter card per location.
In-store collection4 lines
Short code with no ambiguous characters, renewable.
For your printer: high error correction, wide margin.
With your logo, “no incentive” statement printed.
Plus a code shared by all; each review is linked to its location.
Verification and anti-abuse5 lines
The review only enters moderation after the click.
A second one replaces the first.
5 a day per IP, 2 per device.
Distinct from a verified purchase, excluded from the solicitation rate.
For moderators only, never shown to the merchant, deleted with the review.
NPS
“Would you recommend the brand to a friend?”, from 0 to 10. Two scores: post-purchase NPS and relationship NPS, measured over time across your whole customer base. The score, the “why” questions and revenue by category are included from the free plan.
Post-purchase NPS2 lines
Asked on the order confirmation page, alongside the attribution survey.
15 to 60 days after the order (30 by default); the answer stays linked to the order.
Relationship NPS2 lines
Every 3, 6 or 12 months, to customers drawn at random from the whole list, whether or not they have recommended you before.
5 to 100% each period; never less than 30 days after the last order, nor twice in the same period.
Questions3 lines
“Would you recommend the brand to a friend?”
Detractors, passives and promoters each get their own, in the survey and in emails.
Questions and emails in each customer's language, with one-click unsubscribe.
- Français
- English
- Deutsch
- Español
- Italiano
- Nederlands
- Português
- Polski
- Svenska
- Dansk
- Norsk
- Suomi
- 日本語
- 한국어
Measurement6 lines
Cumulative curve and monthly split of detractors, passives and promoters; on the paid plan, a post-purchase score and a relationship score.
What promoters, passives and detractors bought over 12 months, and the detractors' revenue at risk.
Emails sent in the period and answers received, for each of the two scores.
Score, comment and order for every answer.
On every answer, to get back to a detractor.
An email as soon as a customer gives a score from 0 to 6. Off by default.
Shared foundations
What all four services have in common.
Volume2 lines
Across all services: an order is counted once.
On the paid plan, overage billed at €0.001 excl. VAT per order.
Languages2 lines
- Français
- English
- Nederlands
- Deutsch
- Italiano
- Español
- Português
Emails, review forms, survey and NPS in each customer's language.
- Français
- English
- Deutsch
- Español
- Italiano
- Nederlands
- Português
- Polski
- Svenska
- Dansk
- Norsk
- Suomi
- 日本語
- 한국어
Store and account9 lines
Connection without copying a key.
With a getting-started guide.
Every feature by customer or by order; customer identity on the paid plan.
Full erasure, EXIF and GPS removed from photos, scheduled purging.
EU VAT number, VIES, SIRET.